The Quality movement in the US came to the forefront in the mid-80's. Satisfaction and loyalty became the next banners brought into the battle. Today it appears as though satisfaction and loyalty have slipped to a lower focus of attention. Corporate social responsibility, corporate reputation, and customer experience management are more "top-of-mind" than at any time in my career.
Yes, customer satisfaction is still important. In fact a new "standard" for reporting satisfaction has emerged. Borne from Fred Reichheld's ground-breaking studies while at Harvard, Net Promoter can be a powerful tool and quite a number of firms have chosen Net Promoter as their scoring mechanism.
If you want to find out exactly where to concentrate your efforts to improve and or fix issues ready to your company's product, delivery, and service issues: Market-at-risk analysis is the way to go!
Developed by John Goodman and brought to the marketplace and placed under its scrutiny and spot-light by TARP (quality firm, not asset relief), Market-at-risk analysis allows your firm to stack rank the 10 or so top reasons why customers will not buy from you or why they won't refer or why they will DEFECT as soon as they can.
Stack ranking by economic impact caused to your business : fix it and win big!