Chrysalis-Marketing-Mke: Facilitation: Mediation: Strategy Mapping

defining a customer: have you - especially if you are a B2B firm - defined a customer

e.g., a customer is someone who buys X-dollars of Y-products over Z-duration

or as Dennis Gaukel at Pioneer Seed, one of the finest marketing minds I've met, would say : " a customer is a farmer who plants 80% of all acres planted in our variety

think about how precise, telling and directive that definition really is and let me know what you think

thanks

Nick