the bricoleur, or a structuralist's approach to a roadmap to CRM and CEM

Claude Levi-Strauss (the Savage Mind and a View From Afar - among numerous other marvelous books) put forth a theory of knowledge based upon the structuralist theories of de Saussure and Dumezil (respectively the leader theoreticians in structural linguistics and structural anthropology/comparative religion). In a published he indicated that he wanted to catalogue all the myths of the world and overlay them one-up-the-other in as multi-dimensional a grid as man could imagine.

The result would be "reality". 

Sadly for us, Levi-Strauss never complete his proof before his death but his thinking challenges us to re-look at how we stand outside of ourselves, our business situation in order to see the details. We're proud if we're not limited in our thinking to seeing all the elements of our business model from a vantage of 75,000 feet.

Most of the time we're in the detail below 1,000 feet; sometimes lower.

What if is required is the ability that the structuralists propose which is to stand completely above it - is it 150,000 feet (you get where I am going)?

This vision for our roadmap to customer experience excellence "is easier said than done" and difficult to articulate in the abstract and complicated at its easiest points along the sojourn,(sorry). 

What I am proposing is that - while there is no cookie-cutter approach - I do imagine "the" (dare I be so bold) template which can be tweaked and that is something I would like to discuss.

This last note brings me back to "bricoleur": an intriguing word the structuralists love - it means a tinkerer: and that, I would propose is what all crm masters will and must be.